3 QUICK TIPS.
If engaging Gen Z in B to C relationships.
1. Keep it 100% authentic. It isn’t just a buzz word. Gen Z doesn’t pursue perfection in a brand they require realism. So approach with the genuine side of your brand.
2. Be Frictionless Your customer experience and or product purchase HAS to be seamless. Simple and convenient is the way to the goal.
3. Do NOT play it safe. Gen Z is about the individuality and uniqueness of a product or service. So message to hit them directly, anything homogenous will be overlooked quickly.
BONUS TIP: 64% of Gen Z is constantly online. They’ll leave their wallets before their phones.
So get digital and if that’s overwhelming earmark budgets for experts like myself, the amazing Vicky Llerena or anyone who demonstrates the capacity to build community online.
Your friendly strategist, Medina