Have you ever wondered who marketed the smiley face or the retro jazz paper cups that sell for $40 a pop at Urban outfitters now? The best designs come out of pure creativity rather than pure devotion to money. When you are creating something you should put your heart into it, your main focus should not be what you think people will like. There are numerous poets that I know personally who tell me that they are shocked that their most personal poems are the ones people have a better connection too.
Corporate design is its own kind of art form, but the people behind those designs almost never get their proper due. Here are 12 of the people whose designs have left a permanent mark on U.S. culture.