DIGITAL NETWORKING: WHAT IS IT?
IT DID NOT HAPPEN OVER NIGHT: ENTREPRENEURSHIP – STEPS TO MAKING IT A REALITY.
Most often, in success stories, articles and interviews, they zoom straight to the present day picture of the person or company. What about the first steps? Where do you begin to make your dream reality, let alone an income generating business? MEDINA will give his own personal structure on how he created his design haus and lifestyle brand. The step-by-step lecture based experience is geared to show how to begin and make your dream a profitable reality.
WORKING AS AN ENTREPRENEUR AND BALANCING YOUR LIFE
It is enough of a juggling act to be a business owner, balance your personal life and business aspirations. Now imagine you are a couple and not only are you both entrepreneuers, you are partners in the same business. Insanity can ensue. This session brings to the table tactics and exercises that MEDINA uses to create a work life balance, even the hilarious situations he found himself in when failing to manage the juggling act.
TAKING ADVANTAGE OF YOUR BUSINESS BEING MINORITY OWNED!
Being an MBE, WBE, or Gay Owned Business has advantages and your business can experience growth ! Does anyone tell you how? With MEDINA you will receive steady information on how to find Corporate Diversity Directors, and learn to leverage your certifications to the benefit of your business.
INSPIRATION FOR THE YOUTH
A lecture based experience, MEDINA shares his beginnings; the mistakes and obstacles he had to overcome in order to find purpose and create positive change within. He learend to hone those skills to bring something back to his community. Funny anecdotes mixed with hard learned life lessons connect to the hearts of an audience to find revelations and reflections of their own life.
MARKETING IN A DIGITAL AGE
Todays businesses have unprecedented access to powerful marketing tools. With the dominance of Social Media, businesses can gain customers and brand penetration. There are endless possibilities and opportunities using traditional print tactics and digital strategies. By following MEDINA’s structured steps, you can begin to organize your own strong Marketing initiative.
In today’s Design Industry, it takes more than just brilliant work to find the right job in our field. You need to cater the work and create decks that specifically target different positions and design niches. MEDINA brings over ten years of design experience to this workshop. Attendees will garner more real life tools to bring to the competitive job market. It isn’t merely posting a resume on a website and being passive. There are proactive actions one can take to land their desired position. Do you have a plan? MEDINA does and he has worked to secure his past students internships and positions in some of the top companies in the Tri State Area, some of them without having degrees.
SECURING THE JOB
So you have done it! You graduated with a degree or from an intensive study program! Now what? In today’s job market more people are failing in the interview process even if they have made it through the selection process. In this workshop sure fire tactics will be demonstrated and honed to precision for the attendees, MEDINA and his team will equip you with the best possible tools for success and even post follow up that will have you stand out among the competition.
SO YOU WANT A CAREER IN DESIGN. WHAT IS YOUR PLAN?
Our field of design is an immense world; growing more and more every day. Do you have a clear vision and forecast on what that world should look like? Where do you want to be and how do you begin? We all know that to be at the top, you have to start somewhere. But, where exactly is the starting line? During the course of this lecture, MEDINA will share his experience starting in the design arena: from his humble beginnings as an intern to Founder and Creative Director of his own design haus.
A career in design has given MEDINA a real world perspective on how to approach teaching aspiring creatives. As the former chair for a design program in New York, MEDINA possesses an expert level of understanding in disseminating information to a group of designers. The Adobe Creative Suite is the essential tool for Designers and Developers, from Photoshop to Illustrator, these programs must be understood on a fundamental level in order to gain a foothold into the industry. Instructing a workshop series devoted to learning the programs, you will gain a solid foundation on how to navigate the Adobe programs from concept to completion.
Programs that can be covered: Photoshop, Illustrator, Indesign, After Effects
Have a voice that you feel will connect with people? Is your everyday experience one worth sharing with the world? Then blogging is for you! Now what? This workshop will help you build the first phase of your new, exciting blog. You will also learn the importance of creating an editorial perspective, posting schedule/mix and guidelines to keep your posts site edited and on topic. (ie: You are a stay at home father and wish to share daily antics and how you cope to relate to other parents or fathers. Perhaps writing a political rant doesn’t serve your blog.) Here we will begin learning how to engage readers and drive readers to your site. After all, they should be clambering to read your next post.
It’s phase two of your blog’s life. It’s time to grab new readers and customize the experience of your blog strengthen your brand.You may even want to grow the site and start bringing in sponsors and advertisers. Blogging 102 is for you ! Here, we will talk about crafting a brand that is sure to attract new readers and all kinds of advertising opportunities. MEDINA will share case studies of bloggers who took theirt their part-time passion and built a full-time career. S
SOCIAL MEDIA 101
In business today, Social Media is destined to be the main access points to gain exposure, clients and products sales. In this seminar/workshop, we will delve into hands-on application, primarily using Facebook, Twitter and YouTube. We will develop a posting media mix schedule, find like-minded groups to interact with and learn the value of having a presence on these platforms.
Managing and otherwise staying on top of social media can seem a daunting task, but getting a system in place to have your content well in hand and built into your daily tasks can happen. In this seminar, we will create a framework to, not only manage your daily upkeep, but grow your audience through genuine interaction via various social media outlets.
Through the exploration of third party applications and add-on features, you will be able to enhance and provide a unique experience to your audience. Embedding video and crafting thought provoking posts will grow followers and create conversion by way of increased brand awareness and development of more business.
Platforms that can be reviewed individually or paired: Facebook, Twitter, Google+, Youtube
YOUR CAMERA PHONE, COULD BE THE BEST CAMERA YOU HAVE!
In a world of more camera-phones on hand than traditional cameras, how do you make the best of your on hand tool? This workshop will have you snapping memorable shots in short order. You will learn to adjust for dim lighting, how to increase color and use third party apps to make the shot outstanding.
Learn to use mobile photography to build your online presence by learning to edit what is shared on your social networks (using such sites as Tumblr, Flickr, Facebook, Twitter and Instagram). You can truly expand and strengthen your brand and bring readers closer by sharing your daily world and thoughts trough your eyes with stand alone imagery. Social media should be thought of as a bridge to your audience and, by using visuals, you can bring them into your brand in an entirely new and powerful way. See live examples of how posting photos to your social media networks can engage new readers.