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Obsessed: Paul Smith Flagship Store in Korea

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Paul Smith has opened his first flagship store in Korea, it was designed by a local firm The System Lab and was designed to create a unique shape in the urban environment. Gangnam-gu district is a luxury brand hotspot and this definitely makes a statement. The structure is really dynamic and is created to create unique experiences for each individuals movement through the space.

 

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“I respond to the warm tones and circular cut out windows. “

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“Anyone else obsessed with the stairway rail details? Anyone besides me? “

 

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“The mural is a great backdrop to the traditional loveseat in the foreground”

 

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