It is unconscionable to me that today, as so many of the multicultural majority are being attacked, their liberties ripped from them and their lives being taken, that any private sector head would endorse the leader of this “free” country.

But, here we are champs, having to watch as the leader of an anchor company in our daily lives, has chosen to take the company and associate it with a person that has attacked our community in ways that we can only feel as disrespected. No CEO should feel empowered to speak for an entire people.

It is the disillusionment of the wealthy to see-through rose-colored glasses that we are all well. That Latinidad is flourishing and should be grateful for the current climate. So instead of just an op-ed on the injustice, I will share the faces of the real, everyday life of our community.

Here are some facts.

An attack on Immigrants

Hispanics who are immigrants themselves or have immigrant parents are more likely than U.S.-born Hispanics to say they worry about deportation. Fully two-thirds (66%) of immigrant Hispanics say they worry about deportation, compared with 43% of those who were born in the U.S. The share rises to 78% among those who are likely unauthorized immigrants – that is, they are not U.S. citizens and they do not have a green card.


 Children ripped from their families

You don’t need to be an expert in child development to know how critical the relationship between a child and their parent or guardian is for a child’s healthy development. Parental loss and separation have long term and devastating impacts on children even as they progress into adulthood. Healthy child development is impossible when children are violently separated from their families and placed in detention centers devoid of the care, attention, and love that all children need and deserve. As trauma experts and child care providers learn more about the long-term impacts of childhood trauma and “adverse childhood experiences,” putting children through stress anywhere near this level becomes impossible to justify.


Trump is a lightning rod for violence against the Latino community

The fear and anger has been especially acute in the era of President Trump, who five years ago announced his candidacy by calling Mexicans rapists and criminals. The suspect in the deadliest anti-Latino attack in modern American history, in El Paso last year, used similar language in his manifesto.


The loss of employment for Hispanic men has been real.

Unemployment among Hispanics has risen to 18.9 percent. More than one in five Hispanic men have either lost their jobs or seen their hours reduced.

The Hate Speech Against The Mexican Community

Trump has made varying degrees of disparaging remarks on not only Mexican Americans but the whole of Mexico.

Nathalie Rayes, Latino Victory Fund president and CEO stated, “Trump is a racist demagogue who called Mexicans ‘rapists’ and ‘criminals’ and, to this day, continues to promote hateful rhetoric and policies that harm the Latino community,”


The CEO of Goya is living in a disillusioned world of wealth, to use his position at Goya to make statements at the White House and of which he has chosen to move out of the realms of a private corporate leader and into the political arena, removing the best interests of Goya consumers and into his own personal agenda.

Goya has aligned itself with the ideals of a White House that is attacking the Latino community. We can no longer put our hard-earned dollars into a company that allows him to do so. Goya, you need to distance yourself from Robert Unanue, if you do not then you have sent a clear and decisive message to your audience, and it will be in our prerogative to send our own message to you and boycott your products.

Some wonderful brands you can use as an alternative to Goya:

Badia Spices

Conchita Foods

Iberia Foods


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