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To Newark, With Love. From Newark, With LoveUncategorized

From Newark with Love, David Oquendo

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The amazing part of the work I do every day is creating access for my community. My sharespace, =SPACE is meant to spotlight our innovation in so many different industries despite being underfunded, underrepresented and having the odds stacked against us. We persevere not in spite of the realities, but because we are beautiful as a people.

In my time in Newark, I have partnered with every art institution and collective, the intention has been so clear, to support creatives of my chosen city because they are the heartbeat and social conscious of Newark.

The work of David Oquendo is rooted in language, he has created a letter system influenced by Textualis Quadrata with hints of Eastern Kufic and Hebrew calligraphy. David shares so much of himself in his work and shows his affinity towards stoicism. It was amazing to work with him and prepare a beautiful show at =SPACE, “Amor Fati” is an exhibition that showcases the breadth of David’s work.

“Amor Fati”, loosely translates to “Love of Fate”; Amor Fati is used to describe an attitude in which one sees everything that happens in one’s life, including suffering and loss, as good or, at the very least, necessary. Oquendo has developed a personally constructed script.

He calls this writing system, “Metaphrase”. This “Metaphrase” is a series that includes large-scale wall renderings (indoor and outdoor) and mixed media paintings. The artwork explores the artist’s ideas and questions of identity, language, meditation, religion, and life.

Oquendo is steering his work to align with his beliefs and practice of Stoicism and positive affirmations that help him make incremental progress in his life and with his struggles with depression, suicidal thoughts, and his disability. Amor Fati is the practice of loving everything that happens and seeing all circumstances as a chance to grow. Not just accepting it, nor simply tolerating it, but leaning into it. As a Latinx individual, there’s no other way to live.

The part that we have to play in David’s work is in supporting his art, by becoming patrons, purchasing is a way of investing in our Artists, it is also a way to empower their art. So come to =SPACE and experience the work in Amor Fati, follow David online, or become a patron!

David Oquendo
@monkpuppy
David Oquendo Website

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Tips & Tactics

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3 QUICK TIPS.

If engaging Gen Z in B to C relationships.
Core characteristics.

1. Keep it 100% authentic. It isn’t just a buzz word. Gen Z doesn’t pursue perfection in a brand they require realism. So approach with the genuine side of your brand.

2. Be Frictionless Your customer experience and or product purchase HAS to be seamless. Simple and convenient is the way to the goal.

3. Do NOT play it safe. Gen Z is about the individuality and uniqueness of a product or service. So message to hit them directly, anything homogenous will be overlooked quickly.

BONUS TIP: 64% of Gen Z is constantly online. They’ll leave their wallets before their phones.

So get digital and if that’s overwhelming earmark budgets for experts like myself, the amazing Vicky Llerena or anyone who demonstrates the capacity to build community online.

Go win!
Your friendly strategist, Medina

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The StyleUncategorized

Jennifer Lopez SS20 face of Versace

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There are many things we can ask Jennifer Lopez to do, but slowing down isn’t one of them. The actress, mogul, and singer is looking at 2020 being another banner year for her, with her upcoming Super Bowl Half Time show ( along with amazing Shakira) and recent nods for her role in Hustlers, I can not say I’m shocked with the announcement of being the face of the Spring 2020 Versace Campaign.

The campaign was shot by uber amazing duo Mert Alas and Marcus Piggott.

The campaign also has Kendall Jenner looking amazing and the two women seem to be typing their own names into a digital keyboard seen on screen.

I love the meta aspect of the campaign, the commentary on the multiple ways your digital life and real-life intersect and collide. Of course, the infamous jungle print that Lopez wore in her plunging gown 20 years ago at the Grammy’s makes an appearance in the 2020 campaign. The Versace moment and Lopez are said to be the reason google invented the images feature in its search.

Take a look at all of the shots from the campaign below.

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To Newark, With Love. From Newark, With LoveUncategorized

KKAD

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In Newark, I get to have these amazing moments where I discover a company that I’ve never had the pleasure of meeting before. I was invited to be a keynote for Next City Vanguard and speak about the spirit of collaboration in our city.

Newark is about equitable development for its citizens and small business owners. It is a point of pride in my career that in this city, I have found multiple ways to partner and bring hyper-local companies into projects I work on.

After such an amazing experience of speaking on collaboration, my favorite part of any engagement is afterwards! I want to meet everyone in the room, learn about their projects and services, especially when the leaders in the room are in Newark. I want to grab every card and find moments to take in their stories.

I had a moment to chat with the amazing Kraig Kalashian and Jennifer Van Blarcom of KKAD. Their boutique powerhouse Architecture & Hospitality Design Firm creates breathtaking environments and they are headquartered in a building I have been curious about since coming to Newark. They invited me to their Raymond Blvd studio for coffee and I was beyond, excited to sit with them.

So before I can even talk about how beautiful their work is, we need to understand how welcoming their space is. It was so evident that they wished to have every member of their team have an optimal work environment to execute in. It was ultimate luxury meets function.

There were so many common areas to grab the latest in design publications, create mood boards in their sample space, or even to play a good game of chess. The creative in me was instantly drawn to ever corner of the studio.

I lust after studios because they open your mind up to possibilities in executing your own projects.

Sitting in the well-appointed conference room, we discussed the beauty of Newark and our shared obsession over historic buildings waiting to be brought to life again and the neighborhoods in Newark like Vailsburg, Lincoln Park and Lower Clinton Hill where small businesses need spaces to bring those areas to life and reflect the residents. I’m excited to know that KKAD founder Kraig Kalashian is committed to building relationships with small businesses that will help them to take up space in their developments.

Over all I was so happy to visit this space and speak with the team, cannot wait to see what is next for KKAD.

HOTEL PHILLIPS

Kansas City, MO – 2016

Take a moment to see this Historic project executed by KKAD.

Previously listed on the National Register for Historic Places, the recent renovation enhanced the existing architecture while repositioning the hotel for the 21st century traveler. The redesign included three new food and beverage outlets as well as a new design concept for all 217 rooms.

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Yes, The Vmas, Yes Newark

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So it is coming as a surprise that Newark is hosting the MTV VMA’s on September 16th, 2019, and it makes me and the other citizens of the city laugh, our city is an amazing location for the awards show. Prudential is a perfect venue, along with a taping happening at Symphony Hall, our city has an amazing history of breakout artist, Whitney, Queen Latifah, and Naughty By Nature!

So let’s take a moment to showcase the celebrations being hosted across the city by Newark’s own tastemakers and culture builders!

Newark will continues to disrupt entertainment and the traditional paths by being innovative and equitable in showcasing the best the city has to offer, its culutral capital through its citizens.

This is a milestone but its just one of many that the city is leading under Mayor ras J Baraka.

Useful Info

Traffic Advisory via NJPATCH

VMAs Lineup up includes NJ Legends via NJ.com

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Have Strength In The Wake Of The Storm!!

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It’s been a day since a horrific act was committed against the LGBTQ and Latino community in Orlando; the sadness, fear, anger and frustration that lingers in our minds and hearts will continue to sting our memories for years to come.

As the wake of destruction settles; we all, at one point in the next few days, will introspectively look at how this could have been prevented and how we personally have been affected by this catastrophe. Our thoughts and movements must not stop there, we have persevere and never forget to remember the beautiful souls that were taken away due to senseless actions fueled by hatred for those who only wanted to love.

I can’t help but to think, “This could have been me”. It could have been anyone one of you standing here tonight. What if one night, you or I just wanted to dance and enjoy this beautiful gift we call life, only to have it stolen from us in a hail of bullets; in a matter of seconds. One of those victims could have been someone I loved, someone you loved who was ripped away from this life for no other reason than malice.

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The Incredible Effect Of Caffeine, How Coffee Rewrite Your Brain

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Russia 2018 Fifa World Cup: artist's impressions of stadiums

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Digital Photos: 20 Tips Can Help Save Your Stories, Memory and Life

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How to Learn Step by Step the Basics of Skateboarding

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